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Title: Director of Community Relations/CVB President
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About Nick Wolda
Nick began his career with The Woodlands Township in 1999. During his tenure, he worked on project teams which included the development of The Woodlands Waterway Marriott Hotel & Convention Center, the expansion of The Cynthia Woods Mitchell Pavilion to nearly 17,000 capacities; and the developments of Market Street, Town Green Park and Waterway Square.
Today, he oversees the implement of The Woodlands Township community relations strategies and CVB marketing programs, including public relations and advertising. He oversees the marketing and promotion of special events and festivals, including the Red, Hot & Blue Festival, The Ice Rink and Lighting of the Doves, among others. He was a founding member of The Woodlands Waterway Arts Festival which is now ranked in the Top 10 of all arts festivals in the country. His marketing programs have won numerous awards from the International Festivals & Events Association, International Economic Development Council and several state-wide organizations. Nick has successfully positions public relations articles on The Woodlands in media outlets such as USA Today, Travel + Leisure, Southern Living Magazine, Corporate & Incentive Travel, Golf Digest, Zagat’s and numerous radio and television programs.
A graduate of Stephen F. Austin State University, Mr. Wolda began his career as a writer for The Lufkin Daily News and the Houston Chronicle. In his 29 years of marketing, Nick has provided sales, marketing, public relations and advertising guidance to a variety of corporations, companies, state associations and governmental entities.
CVB and Township Responsibilities
As President of the Woodlands Convention & Visitors Bureau, Nick focuses on the promotion and marketing of over 11 million square feet of hospitality, shopping, dining and entertainment in The Woodlands and oversees communication to The Woodlands residential and business community. Each year, The Woodlands has over 820,000 hotel rooms available in its high quality 14 hotels.
The Woodlands Convention and Visitors Bureau is a 501 (c) (6) organization dedicated to promoting The Woodlands as a premier regional destination for conventions, corporate meetings, shopping, dining, entertainment and a place to conduct business. The Bureau facilitates inquiries from leisure travelers, group businesses, meeting planners and corporations looking for a special place to host meetings, conventions, conferences or just to visit.
Positions in the CVB include Assistant Director, Brand Development Manager and Brand Development Specialist, Convention Sales Manager and Convention Sales Specialist, Administrative Assistant and Intern.
In the role of Director of Community Relations, Nick is responsible for the marketing, communications, advertising, public relations and social media of The Woodlands Township. The Woodlands Township is a 28,000-acre residential and commercial development created in 1974 and located about 30 miles north of Houston, featuring over 200 miles of hike and bike paths, 125+ parks, a full service fire department and millions of square feet of office space with major world-wide corporations. It is governed by The Woodlands Township, a special purpose district.
The Woodlands Township has numerous marketing and public relations tools including The Woodlands Community Magazine, which is mailed to 40,000+ homes, The Woodlands Township’s website and numerous other communication programs.
Positions in Community Relations include Manager of Community Relations, Community Relations Specialists, Social Media Specialist and Administrative Assistant.
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